Sales Manager CV Example
Demonstrate your leadership in managing sales teams, developing strategies, and delivering revenue targets at a departmental level.
Recommended template: CreativePro
Key Skills to Include
Quick Tips
- Include the size of teams you have managed and the total revenue they have generated.
- Highlight your approach to coaching and developing sales team members.
- Mention your experience with sales forecasting and pipeline management tools.
- Detail specific strategies you have implemented that improved team performance.
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Upgrade to ProHow to Write Your Sales Manager CV
A sales manager CV must demonstrate your ability to lead a team, develop a sales strategy, and deliver revenue targets at a departmental level. Employers want to see that you can recruit and develop sales talent, build accurate forecasts, and drive consistent performance improvement. Your CV should balance individual sales credibility with evidence of leadership capability — showing that you can both sell and build a team that sells.
CV Structure
Use a reverse-chronological format with a profile that states your team size, revenue responsibility, and key leadership achievements. For each role, describe the company, team, and commercial scope. Include responsibilities covering strategy, coaching, recruitment, and forecasting, followed by quantified achievements. If you have individual sales achievements from earlier roles, include these to demonstrate personal credibility. Keep the CV to two pages.
CV Format
Choose a bold, professional template that conveys leadership and commercial confidence. Key numbers — team revenue, growth percentages, quota attainment rates — should be visually prominent. Use a clean layout that is easy to scan, with clear distinction between management and individual contributor roles.
CV Profile Examples
Experienced Sales Manager
Commercially focused sales manager with seven years of experience leading B2B sales teams in technology and professional services sectors. Managing a team of ten generating £8M in annual revenue with consistent year-on-year growth of 15-20%. Skilled in developing sales strategies, coaching team members to exceed targets, and building accurate revenue forecasts that support business planning.
Senior Sales Manager
Strategic senior sales manager with twelve years of progressive sales leadership experience, building and scaling teams from five to twenty-five across enterprise and mid-market segments. Expert in sales process design, performance management, and territory planning with a track record of growing departmental revenue by 40% over three years. Known for developing top-performing sales talent and maintaining low attrition through strong coaching culture.
Sales Manager — First Management Role
Top-performing sales executive transitioning into people management, bringing eight years of quota-carrying experience and natural leadership skills demonstrated through mentoring, buddy training, and informal team coordination. Strong personal sales track record with consistent overachievement and a deep understanding of the sales processes and disciplines required to lead a team. Seeking a player-manager or first-line sales management role.
Open with your sales leadership experience, team size, and total revenue responsibility. Include year-on-year growth and team quota attainment rates. Mention your leadership style or coaching approach in one sentence.
Key Skills for Your Sales Manager CV
Sales Team Leadership
Recruiting, developing, and leading sales teams to deliver consistent revenue performance against ambitious targets.
Revenue Management
Managing departmental revenue against targets, identifying risks and opportunities, and driving corrective action where needed.
Sales Strategy
Developing go-to-market strategies, territory plans, and account targeting approaches that maximise revenue potential.
Performance Coaching
Conducting structured coaching sessions to develop individual sales skills, improve deal execution, and raise team performance.
Forecasting
Producing accurate revenue forecasts based on pipeline analysis, deal stage progression, and conversion rate assumptions.
Recruitment & Training
Identifying sales talent, managing the hiring process, and delivering onboarding and training programmes that accelerate productivity.
KPI Management
Defining and tracking key performance indicators across activity, pipeline, and revenue metrics to drive accountability.
Stakeholder Relations
Collaborating with marketing, product, and customer success teams to align sales activities with broader business objectives.
Work Experience Examples
For each role, describe the team size, revenue target, and products or services sold. Include responsibilities across strategy, coaching, recruitment, and reporting. Quantify achievements with team revenue growth, individual rep improvement, and attrition reduction. Show progression from individual contributor to management level.
Sales Manager
Horizon Business Solutions
Led a team of twelve sales executives responsible for generating £9.5M in annual revenue from new and existing business across the UK market for a managed IT services provider.
Responsibilities
- Set individual and team revenue targets, territory plans, and KPIs aligned with the company's annual growth objectives.
- Conducted weekly one-to-one coaching sessions and pipeline reviews with each team member, providing guidance on deal strategy and skill development.
- Recruited, onboarded, and trained four new sales executives within the last two years, bringing them to quota-carrying productivity within four months.
- Produced monthly and quarterly revenue forecasts using Salesforce, presenting commercial performance and pipeline health to the senior leadership team.
- Developed and implemented a new sales playbook covering prospecting sequences, qualification criteria, and deal stage definitions.
Achievements
- Grew team revenue from £7.2M to £9.5M over two years, achieving 118% of the departmental target in the most recent financial year.
- Improved team quota attainment rate from 55% to 78% within twelve months through structured coaching and pipeline management discipline.
- Reduced sales team attrition from 30% to 12% annually through improved onboarding, clearer career pathways, and regular performance recognition.
Senior Sales Executive
Datapoint Analytics Ltd
Generated new business and managed key accounts for a data analytics SaaS platform, consistently ranking as the top individual contributor in a team of eight.
Responsibilities
- Managed a personal annual target of £1.1M in new business revenue across mid-market accounts.
- Provided informal mentoring and deal coaching to two junior sales executives, supporting their development.
- Contributed to sales strategy discussions and process improvement initiatives alongside the sales director.
- Delivered product demonstrations and commercial presentations to C-suite audiences across financial services and retail sectors.
Achievements
- Achieved 135% of annual target, generating £1.49M and ranking first in the national sales team for the second consecutive year.
- Supported a junior executive in closing their first enterprise deal by co-leading the presentation and negotiation process.
Education & Qualifications
List your degree and any leadership or management qualifications such as ILM certification. Include sales methodology training and CRM certifications. If you have completed any coaching or mentoring programmes, include these.
ILM Level 3/5 in Leadership
Institute of Leadership and Management qualification demonstrating formal people management and leadership capability.
Sales Methodology Certification
Training in structured sales approaches such as SPIN, Challenger, or MEDDIC applicable to team coaching.
Salesforce Administration
CRM administration knowledge for configuring dashboards, reports, and pipeline views for sales team management.
Degree in Business / Management
Academic foundation in commercial strategy, organisational management, and business development.
Frequently Asked Questions
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