Head of Marketing CV Example
Position yourself as a strategic marketing leader with a CV that highlights department leadership, budget ownership, and business impact.
Recommended template: Modern
Key Skills to Include
Quick Tips
- Lead with strategic achievements and business impact rather than tactical execution.
- Include the size of teams and budgets you have managed to convey your seniority.
- Demonstrate how your marketing strategies contributed to revenue or business growth.
- Mention board-level presentations and cross-departmental leadership experience.
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Start with the Modern template and customise it for your marketing role.
How to Write Your Head of Marketing CV
A Head of Marketing CV must position you as a strategic leader who can drive business growth through marketing. Employers are looking for evidence of department leadership, budget ownership, and measurable commercial impact. Your CV should demonstrate your ability to set vision, build teams, and deliver marketing programmes that directly contribute to revenue and brand objectives at a senior level.
CV Structure
Use a reverse-chronological format that emphasises strategic achievements over tactical execution. Lead with a powerful profile that captures your leadership experience and commercial impact. Each role should describe the organisation, your team size, budget, and reporting line before detailing strategic responsibilities and achievements. Two pages is appropriate for this seniority level.
CV Format
Choose a clean, authoritative template that conveys professionalism and seniority. Avoid cluttered designs or excessive decoration. Use bold headings for role titles and companies, with clearly structured achievements sections. The format should be executive and purposeful, reflecting your leadership style.
CV Profile Examples
Experienced Head of Marketing
Commercially driven Head of Marketing with twelve years of progressive marketing experience and five years leading marketing departments for mid-market B2B companies. Skilled at developing growth strategies, building high-performing teams, and delivering marketing programmes that directly contribute to revenue targets. Managed budgets exceeding £1.2M and teams of up to 14 marketing professionals.
Head of Marketing — Consumer Brands
Strategic marketing leader with ten years of experience across FMCG and consumer brands, most recently leading a team of nine responsible for brand strategy, digital marketing, and trade marketing. Proven ability to grow market share, launch new products, and build brand equity through integrated campaigns. Experienced board-level presenter and cross-functional collaborator.
Head of Marketing — Technology Sector
Data-driven Head of Marketing with eight years of experience in the SaaS and technology sector, specialising in demand generation, product marketing, and marketing operations. Track record of building marketing functions from the ground up and scaling pipeline generation by over 300%. Comfortable operating in fast-paced environments where marketing is directly accountable for revenue contribution.
State your seniority, years of experience, and sector focus. Mention team size, budget scale, and one or two headline achievements that demonstrate your commercial impact. Use language that reflects strategic leadership rather than tactical execution to position yourself correctly for senior roles.
Key Skills for Your Head of Marketing CV
Marketing Leadership
Leading and developing marketing teams, setting departmental vision, and creating a culture of performance and collaboration.
Strategic Planning
Developing long-term marketing strategies that align with business growth objectives and drive measurable commercial outcomes.
Budget Management
Planning, allocating, and managing marketing budgets to maximise return on investment across channels and initiatives.
Team Development
Recruiting, mentoring, and developing marketing professionals, building team capability and succession planning.
Revenue Growth
Delivering marketing programmes that directly contribute to pipeline generation, customer acquisition, and revenue targets.
Brand Strategy
Defining and evolving brand positioning, visual identity, and messaging to build equity and differentiation in the market.
Stakeholder Management
Engaging with board members, sales leaders, and cross-functional teams to align marketing with wider business priorities.
Data-Driven Decision Making
Using marketing analytics, attribution data, and performance insights to inform strategy and optimise resource allocation.
Change Management
Leading marketing transformation initiatives including technology adoption, process improvement, and team restructuring.
Work Experience Examples
Emphasise strategic contributions, team leadership, and commercial outcomes. Describe your reporting line and the scale of your responsibility. Focus achievements on business-level impact such as revenue growth, pipeline contribution, market share gains, and brand development successes. Tactical details should be minimised at this level.
Head of Marketing
Vertex Solutions Group
Led the marketing department for a B2B technology company with annual revenues of £35M and 280 employees across four UK offices.
Responsibilities
- Developed and executed the annual marketing strategy, aligning department objectives with the company's three-year growth plan.
- Managed a £1.1M marketing budget, allocating spend across digital, events, content, PR, and brand development initiatives.
- Led and developed a team of 12 marketing professionals across digital, content, design, and events functions.
- Reported to the CEO and presented quarterly marketing performance and pipeline contribution to the board.
- Oversaw the company rebrand, managing agency selection, brand development, and internal rollout across all locations.
Achievements
- Increased marketing-sourced pipeline by 180% over two years, contributing £12M in qualified opportunities to the sales team.
- Reduced customer acquisition cost by 32% through channel optimisation and improved lead qualification processes.
- Led a company rebrand that won a Transform Award and increased website traffic by 65% within three months of launch.
Marketing Manager
Ashworth Professional Services
Managed the marketing function for a professional services firm with 150 employees and £22M in annual fee income.
Responsibilities
- Planned and delivered the firm's marketing programme across digital, events, publications, and business development support.
- Managed a marketing budget of £400,000 and a team of four, including a digital executive, content writer, and designer.
- Developed sector-specific marketing strategies for the firm's five practice areas, tailoring messaging and channel mix.
- Coordinated the firm's participation in industry awards, rankings, and directories to build brand credibility.
Achievements
- Grew new enquiry volumes by 40% through a targeted digital marketing and thought-leadership programme.
- Won Best Marketing Campaign at the Professional Services Marketing Group awards for a sector-specific content series.
Education & Qualifications
List your degree and any MBA or senior marketing qualifications. CIM Chartered Marketer status carries significant weight at this level. Include executive education programmes, leadership development courses, or board-level training that demonstrates your readiness for senior leadership.
CIM Chartered Marketer
Senior professional designation from the Chartered Institute of Marketing, demonstrating strategic marketing leadership competence.
MBA
Master of Business Administration providing broad business leadership skills including strategy, finance, and organisational management.
CIM Diploma in Professional Marketing
Advanced marketing qualification covering strategic planning, brand management, and digital marketing at management level.
ILM Level 5 Leadership
Institute of Leadership and Management qualification demonstrating competence in team leadership and organisational management.
Frequently Asked Questions
How should a Head of Marketing CV differ from a Marketing Manager CV?
What achievements should a Head of Marketing highlight?
Should I include board-level experience on my marketing CV?
How important is team management experience for a Head of Marketing?
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